Creating a personal brand that feels true to the person

Nick Peck is a bestselling author, award-winning journalist, motivational speaker, and life coach. He wanted a website that felt like him, with a black-and-white theme that still felt inviting and professional. Blue Lynx built him a clean black-and-white website that reads as credible and professional, with dark blue accents in a shade that reminded the California native of the ocean he loved. The design comes together with a pop of color and quietly points visitors toward their next step, whether that be buying a book or booking a speech.

The site is structured around Nick's three revenue lines: books for sale, speeches onstage, and life coaching. The website provides one clear place for each target audience (readers, event organizers, and coaching clients) to land and know exactly what to do next. Blue Lynx also treated his press experience as a design asset, highlighting his ESPN review and features from Harvard Book Store and KXAN room to do the persuading on his behalf.

The build was engineered for search as deliberately as it was designed for the eye. Blue Lynx optimized the site around Nick's name to appear among the top results when someone searches for "Nick Peck." Just a few days later, it was already listed on the first page of Google for the keyword "Nick Peck," just as we had planned. Titles, headings, page structure, and copy were all written strategically to achieve this goal.