Helping people heal themselves from wrist tendonitis

Tendonitis Reset is a digital product business that the Blue Lynx team designed and built end to end, from brand identity through to the automated checkout system. The logo, book cover, and website were all created in Figma and brought to life in Framer.

We focused on creating generous whitespace, a clinical white background, and controlled animation to position the brand as a credible alternative to traditional physical therapy services. We added large, high-contrast buttons that encourage click-through action throughout the website to keep users moving toward a single conversion goal.

Beyond the design work, the project involved creating a fully automated purchase and delivery pipeline connecting Stripe, Render, GitHub, Cloudflare R2, and Resend. When a customer purchases the PDF guide, the system retrieves the PDF from cloud storage, generates a 48-hour expiring download link, and delivers it by email automatically, with opt-in marketing subscribers captured in the same flow. This project is one of the most meaningful and complete projects in our portfolio, because we were able to build the backend as well as design and develop the Tendonitis Reset logo and website.